Estimation of efficiency of investments into marketing on the example of the Ukrainian alcoholic brands
How to optimize expenses for marketing for the purpose of increase in sales? How the expenses for marketing differ from investments? How not to allow marketing to eat all profit?
Answers to these questions can be received within the limits of message by Dmitry Rodenko, Director of “International Marketing Group Ukraine” Company, about the ways of estimation of investments efficiency into marketing (MarketingROI) at the VI International conference “Marketing strategies in the promotion of alcoholic products”, which will take place on February 3, 2011 in Odessa.
The report’s objective is to acquaint participants of the conference with the ways of an estimation of investments efficiency into marketing on experience of the International and Ukrainian companies.
Dmitry Rodenko will tell, what models of efficiency estimation of investments into marketing exist, how to choose optimum model of the efficiency estimation of investments into marketing, about the ways of calculation of efficiency estimation of investments into the marketing, what complexities arise at the estimation of return and how to solve them.
Also Dmitry will share the experience of solving such situations in Ukraine for LOGOS Corporation (“AleXX”, “Legenda Krima”) and talk about the perspectives of the efficiency estimation of marketing development.
In 2011 the conference “Marketing strategies in the promotion of alcohol products” will take place in “Continental” Hotel, which is situated in the historical part of the city on the 3d of February.
Organizer of the conference –“Expo-Yug-Service” exhibition company. The event will be held within the limits of XI International specialized exhibitions “Wine&Winemaking” and “High Degree”, which will take place in Odessa Sea Port, February 3-5, 2011.
Contacts: Polina Tashakova