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Special advertizing project.
Newest information about cosmetics, new technologies in cosmetology, nail service and hairdresser’s art.
Conception
Presenting the information on novelties and features of domestic and foreign perfumery-cosmetic production, technologies, the equipment and accessories for salons, materials for nail service, training and services to a wide audience and experts giving possibility to advertisers more in detail to tell about the activity to potential clients.
The special section «Recommendation of the expert» is devoted to the practical recommendation for choice of cosmetic means on a face care and body, hair and hands, to give advice about the organization of work of salon and personnel training.
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Special advertizing project.
Newest information about cosmetics, new technologies in cosmetology, nail service and hairdresser’s art.
Conception
Presenting the information on novelties and features of domestic and foreign perfumery-cosmetic production, technologies, the equipment and accessories for salons, materials for nail service, training and services to a wide audience and experts giving possibility to advertisers more in detail to tell about the activity to potential clients.
The special section «Recommendation of the expert» is devoted to the practical recommendation for choice of cosmetic means on a face care and body, hair and hands, to give advice about the organization of work of salon and personnel training.
Parameters
Project name: "Technologies of beauty - a century XXI"
Distribution time: from April, 20 till May 13, 2009.
Format: À3 (300õ420 mm)
Volume: 4-8 pages
Chromaticity: multicolored
Paper: the glossy
Circulation: 20 000 copies
Distribution
FREE distribution on beauty salons, SPA-salons, hairdresser's, specialized perfumery and cosmetics shops, offices, banks in Odessa, Nikolaev, Ilichevsk, Yuzhniy.
In coordination with the advertiser the circulation part is given to it for distribution on the clients.
Bonuses
At purchase of 1/2 of a strip you have an opportunity to place the advertising article on the area of 1/4 of a strip.
At the exhibition stand order you get the discount for placing of the advertising block:
More than 12 sq.m - 10 %
More than 24 sq.m – 12 %,
To constant participants of the exhibition – 10 %
Each advertiser has the possibility of banner placing on the exhibition site “Technologies of beauty – ÕÕ² century”
Quotations on advertising blocks
1/2 of the strip - 1 page – 250$
1/2 of the strip - 2,3,4 page – 200$
1/4 of the strip - 1 page – 150$
1/4 of the strip - 2,3,4 page – 100$
1/8 of the strip – 1 page – 80$
1/8 of the strip - 2,3 page – 60$
1/16 of the strip – 2, 3 page – 50$
Logo placing on the first page – 50$
The prices are specified in US dollars in the advertising purposes.
Calculation is made in grivnas at the rate of NBU at the moment of payment.
Features of placing of advertising
The recommended form of advertising materials – an advertising breadboard model, the thematic articles telling about concrete problems and ways of their decision by means of advertised products or the correspondent services.
In a format of 1/2 of a strip it is possible to place the advertising block of 1/4 and advertising article for 2000 signs.
In a format of 1/4 of a strip it is possible to place the advertising block of 1/8 and advertising article for 1000 signs.
First strip is given for professionals of the industry of beauty.
Leading experts of the perfumery-cosmetic market of Ukraine can place the newest information (article + advertizing block) about production, technologies of the known trade marks, training programs, services, tendencies and perspectives developments of the industry of beauty in following headings:
“Aesthetic Medicine”, “Cosmetology +”, “Nail Aesthetics”, “Hairdresser's Art”, “Image”, “Marketing and Management”.
Contact person – Anzhela Khanamiryan
ph/fax:+38 (048)728-60-68, 777-60-68
e-mail: ah@expodessa.od.ua
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