Within the framework of the exhibitions "Wine and winemaking" and "High degree"

Date of holding:   3 February 2011
Venue:                    Hotel “Continental” , 5 Deribasovskaya Street,  Odessa, Ukraine

Yann Chabin, Doctor of Economics, University Montpelier, Vice President of “Wine Earth” company (France, Montpelier)

"Socially-oriented marketing of winemaking products"

Sergey Goronovich, creative director of Tifantis Van Winner Consulting Ukraine Agency (Ukraine, Kiev)

1. "As we thought out “Polyana” brand. Positioning. Rational and emotional components of the brand. Philosophy of logo, shop corporate style. Slogans. Development strategy. Marketing tactics of opening and shop advancement".  
Practical recommendations: "What is necessary for your brand to become successful!"

2. "Don't save on beauty or as the design can influence increase in sales".
Practice examples of alcoholic production labels restyling, show-windows of shops, banners, boards, printed matter.

Andrey Dligach, General Director of Advanter Group Company (Ukraine, Kiev)
Master-class "Reflexive marketing: brands, customers, distributors, retail sale, producer"

Alexey Yuzefov, managing partner, “Studio Lemon” (Ukraine, Kiev)
"Internet promo for alcoholic products: ways, their specificity, basic indicators"

Dmitry Starkov, Operating of the Nikolaev brunch of Altima Web Systems, Internet expert in marketing (Ukraine, Kiev)
"Possibilities and perspectives for alcohol brands in social nets"

Vladimir Degtyarev, General Manager of Starget PR Agency (Ukraine, Kiev)
"Cooperation with Mass Media: increase of the effect from sponsor’s and action events"

Kseniya Zazhigina, Director on business development of R.A.M. Advertising Group  advertizing agency (Ukraine, Kiev)

“Communicate with generation Next on their language. Promote traditional drinks with the help of digital technologies” 

1. Sites, blogs, social nets. Internet-communication with tequila. 

2. SMS, Bluetooth, Java. Invite, seduce and give drink over the telephone. 

3. Quests, contests and other entertainment in the cabaret. Give not only the bread, rum, but also the show.

Dmitry Rodenko, Director of the “International Marketing Group Ukraine” company  (Ukraine, Kiev)

"Efficiency estimation of investments into marketing on an example of the Ukrainian alcoholic brands"