New marketing tools for promoting and positioning of alcoholic production brands.
With such message Yaroslav Trofimov, the expert on branding, director of branding agency «inspire Ukraine», at the Fifth international professional conference «Marketing strategies in promoting of alcoholic production» which will take place on the 4th-5th February, 2010 in Odessa will appear.
Also Yaroslav will tell about 7 «old new» tools of branding which you do not use but which you can start to apply today; will give a complete arsenal of innovative, interactive tools for support of brand recognition and understanding of how to use them; will share his opinion about how changing of motives and behaviour of consumers, development of interactive technologies and evolution of media and information sources will change the world in the next 10 years.
Conference is the unique event for participants of alcoholic market which program will be interesting for producers of wine and alcoholic beverage production, representatives of the wholesale and distributive companies, marketing, advertising and trade-marketing experts.
How varies the sense and tools of branding? Are the all traditional media doomed to extinction in the next 10 years? Will your clients pay for not to look your advertising? Does the end of consumption epoch approach? Will the majority of modern business models really not survive in the conditions of information society? Is the marketing of near future not the same as we consider it? Will the successful business today become unprofitable? Will the advertising courses checked up by decades stop to work? Does the ttraditional marketing expect crash?
Answers to these and other questions can be received at Yaroslav Trofimov's seminar.
Besides during this event participants will receive information about state of wine-vodka market, will get an opportunity to establish useful business contacts, to raise professional level, to communicate and exchange experience with colleagues, and for someone there is perspective to find new clients.
In 2010 the Conference will take place on the 5th of February in hotel “Londonskaya” which is situated in historical centre of Odessa on Primorskiy boulevard, just in few steps away from the famous Potemkinskaya stairs, and in immediate proximity to Opera and Ballet Theatre.
The organizer of conference is exhibition company “Expo-Yug-Service”. Conference will take place within the frameworks of the Tenth International Specialised Exhibitions “Wine and winemaking” and “High degree” which will pass at one time on the 4th – 6th of February in Odessa on the Maritime Terminal.
The geography of participants extends every year. Over the years of holding on representatives of alcoholic beverage producers from Ukraine, Russia, Kazakhstan, Moldova, Turkey, Belarus and Transnistria took part in the Conference.
More details about Conference: /conference/about/
Contact information:
Polina Tashakova
Project Manager
Company “Expo-Yug-Service”
pt@expodessa.od.ua
ph.: +38(048) 728-60-68 , 777-60-68
mob.: +38(066) 794-45-49
About author:
Trofimov Yaroslav Igorevich is the expert on branding, business-adviser, marketing expert in informational-capacious branches. Director of branding agency «inspire Ukraine». One of apologists of the theory about through identification of brands. Full-fledged member and partner of Ukrainian marketing-club.
Some achievements:
The author of book “Branding and identification of present and future”; author of technology of brands development «Brand Vision»; more than 100 marketing projects for the last 8 years; author or the co-author of more than 50 projects on branding or rebranding. Has experience in creation of global brands — from idea and essence of brand to visualisation, strategy and start development; more than 50 articles in business media, among which more than 20 analytical works concerning tendencies of the modern branding services market; the best master class of the 5th International festival of marketing «The Marketing Jazzz Fest» — «Future of Branding».
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