Estimation of efficiency of investments into marketing on the example of the Ukrainian alcoholic brands 

From traditional sponsorship to effective PR-project

Why some brands are successful and the others – no. What influences brand’s success?

Situation in the market of silent and sparkling wines packing in Ukraine, Moldova and Russia. Problems of utilization

Master-class “Composing of wine maps and the work of sommelier”  

Presentations of wine tours will take place on the exhibition “Wine&Winemaking” 

Topics of the “Marketing strategies in the promotion of alcohol products 2011” conference are defined. 

Presentation of wine materials on the exhibition in Odessa

New marketing tools for promoting and positioning of alcoholic production brands.

Tendencies and perspectives of alternative sorts of packing usage in wine and alcoholic beverages market of Ukraine and CIS countries.