08:30
09:30 |
Registration of participants.
Coffee.
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09:30
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Opening of the conference. |
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09:30
10:10 |
"Vis-a-Vis with the consumer. Alcohol advancement in condition of hard legislative restrictions. Experience of tobacco industry" |
Kseniya Zazhigina
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Director on business development of R.A.M. Advertising Group advertising agency
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Ukraine, Kiev |
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10:10
10:50
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"Protection of trademarks rights and other objects of intellectual property in the sphere of winemaking”
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Sergey Ionushas
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Director of legal company “Galeon”, attorney, patent confidant, member Ukrainian lawyers Association |
Ukraine, Kiev |
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10:50
11:20 |
"Tendencies and perspectives of alternative kinds of packing usage on the wine and liquor-vodka market of Ukraine and CIS countries”
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Elena
Mikitenko
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Development Director of Markets Consulting Group
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Ukraine, Kiev |
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11:20
11:50 |
Coffee break
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11:50
12:10
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"Brandland of wine as a communication platform OF "Shabo" TM"
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Tatyana Ponomarenko
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Assistant professor of the applied linguistics pulpit of Odessa national University by I. Mechnikov, marketing communicaion director of the "Industrial-trading company "Shabo" LTD |
Ukraine, Odessa |
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12:10
12:30 |
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Sergey Digol
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Creative director of VOX-Design Branding Agency |
Moldova, Kishinev |
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12:30
13:00
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"Materialization and internationalization of wine archaic ethnobrand "Memoirs". Filosophy of "Ethnikprod" Company"
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Vage Akopdzhanyan
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Founder of "Ethnikoprod" LTD, co-author of "Wine:modern view" text-book V. Akopdzhanyan (Armenia), R. Shaffer (USA)
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Armenia, Erevan |
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13:00
13:20 |
"Stimulation of sales and promotion of alcoholic products using multi-sensor marketing. Technologies of aroma branding". |
Sergey Dudka
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Director of “Oasis Ukraine” Company
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Ukraine, Kharkov |
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13:20
14:20 |
Lunch
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14:20
14:50 |
"Crises communications: how to rescue the reputation and to overcome the crisis, connected with products using the existing marketing instruments" |
Vladimir Degtyarev
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PR consultant, member of the board of "Ukrainian Association on public relations"
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Ukraine, Kiev |
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14:50
15:30 |
"Mobile marketing in promotion of alcoholic products"
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Nazar
Grinik |
Director of the mobile marketing agency Lead9 |
Ukraine, Kiev |
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15:30
16:00 |
Coffee break |
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16:00
16:30 |
"Innovative decisions in the sphere of internet-advancement of alcoholic brands"
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Aleksey
Ignatyev
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Director of “Adformer”
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Ukraine, Kiev |
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16:30
17:10 |
"Conception of information society and new marketing instruments due to the promotion and positioning of alcohol products brands”
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Yaroslav
Trofimov
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Specialist on branding, business-consultant, specialist on marketing in informative-capacious brunches. Director of “Inspire Ukraine” branding agency.
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Ukraine, Odessa |
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17:10
18:00 |
"What PR offers to the brands of alcohol products in the period of "bloching"?
Cases of Ukraine and abroad. |
Denis
Kamishev
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Director of PR-agency "Fourth Rome"
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Ukraine, Kiev |
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18:00
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Discussions.
Closing of the conference
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