09:00
09:55
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Registration of participants |
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10:00
10:10
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Opening of the conference.
Greeting word.
Moderator - Yaroslav Trofimov Branding specialist, CIS net director of the branding agency Inspire
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10:10
10:40
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"State of international winy law" |
Eduard Zinkevich |
Technologist of the "Doehler Ukraine" AC, candidate of engineerings sciences
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Yalta |
10:40
11:20 |
"Trend setters and their influence on advancement of alcoholic brands"
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Ivan Lyubarsky |
Managing director of research company "Innovative Research Solutions"
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Kiev |
11:20
12:00 |
"7 embodiments of positioning strategy at the Ukrainian alcoholic market" |
Tatyana Zheltomirskaya |
The founder of the research company Touchpoll Ukraine, managing partner of "Trout & Partners Ukraine", the teacher of the British Charter Institute of Marketing
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Kiev |
12:00
13:00
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Lunch |
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13:00
13:40
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“Securing of rights for the trade marks and other objects of intellectual property in the sphere of the wine making"
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Sergey Ionushas |
The head of the legal company “Gelon”, attorney, patent attorney of Ukraine
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Kiev |
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13:40
14:20
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“Bench marketing as the instrument of the successful alcoholic brand promotion” |
Andrey Platonov |
The head of the research department of the marketing-communicative company RAFFINADE
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Kiev |
14:20
15:20 |
"Effective PR of the alcoholic brands on the conditions of the economical crisis. Key instruments and preferable audiences"
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Valery Kureyko |
General Director of the company of the strategy commutications Publicity Creating |
Kiev |
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"Minimization reputation and informative risks"
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Ruslana Plis |
The head of the informational analytical center Publicity
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Kiev |
15:20
15:50
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Coffee break |
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15:50
16:30
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”Modern tendencies in packing of alcoholic drinks in Ukraine and countries of the CIS”
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Elena Mikitenko |
Leader on research of markets "Packing and glass industry" in the CIS countries.
Agency of Industrial Marketing
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Kiev |
16:30
16:50
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"The Technology of PR management of the archaic wine ethno brand creation. "Etnikprod" company's experience". |
Vahe Hakobjanyan |
Director general of "Etnikprod" company, co-author of the text-book "Winemaking: modern view", Akopdzhanyan V. (Armenia), Shaffer R. (USA)
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Erevan, Armenia |
16:50
17:30 |
"New tendencies in visual branding. End-to-end identification as an instrument of hearance increase and optimization of marketing budgets".
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Yaroslav Trofimov |
Branding specialist, CIS net director of the branding agency Inspire |
Odessa |
| 17:30 |
Discussions.
Closing of the conference. |
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