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Within the framework of the exhibitions "Wine and winemaking" and "High degree"
| Date of carrying out: |
February, 7-8, 2008 |
| Place of carrying out: |
Conference Hall of Mozart Hotel, 13, Str. Lanjeronovskaya, Odessa
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| Co-organizers: |
Ukrainian marketing club "MarketingJazzz" |
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Association of corporative media of Ukraine |
first day, February 7, Thursday
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09:00
09:55
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Registration of participants |
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10:00
10:10
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Opening of the conference.
Greeting word
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10:10
10:40 |
"Developing of programmes of loyalty. Practical recommendations" |
Aleksander Moskalets |
Director of Independent Marketing Company «DMG-Alliance»
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Dnepropetrovsk |
10:40
11:10 |
"Brand diagnostics - main elements" |
Pronenko Gleb |
Partner, leading consultant of marketing-consultant agency "People" |
Kiev |
11:10
11:30
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Coffee Break |
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11:30
12:10 |
"The importance of glass bottles in marketing position. Modern trends and perspectives for glass packaging in Ukraine"
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Elena Mikitenko |
Analyst of production markets ”Agency of Industrial marketing” |
Kiev |
12:10
12:30 |
"Increasing the culture of drinking alcohol –new stage in development of alcoholic production"
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Galina Studinskaya |
Director of marketing ÒÌ SALUTE |
Kiev |
12:30
14:00
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Tastings of the cocktails, baseâ on vermouth and liquor "SALUTE" TM
Lunch
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14:00
14:20 |
"Creative technologies in cross-branding of cigars and alcoholic productions"
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Oksana Todorova |
Manager of advertising direction and PR of Cigar House “Fortuna” |
Odessa |
14:20
14:40 |
"Non-traditional methods for stimulating the sale of alcohol products"
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Jeann Smotrich |
President of marketing club MarketingJazzz
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Odessa |
14:40
15:00
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Coffee Break |
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15:00
18:00 |
"Marketing of presentation of bottled products “ |
Aleksander Repieve |
Founder «A.Repieve School: Advertising & marketing», author of bestsellers “Wise advertiser”, ” Marketing mentality” |
Moscow,
Russsia
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18:00
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Discussions
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| 18:30 |
Banquet |
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second day, February 8, Friday
09:00
09:55
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Registration of participants |
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10:00
10:30
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"Methodst for increasing “degree loyalty”..Marketing activity of the leaders of alcohol market in the trade "
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Lutsenko Oksana
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Manager of Marketing LabR Marketing laboratory
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Kiev |
10:30
11:00
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"Forming success of the advertising photogaph to alcoholic company" |
Tatyana Kaminskaya |
Marketologist of the Univest PREPRESS Company |
Kiev |
11:00
11:20
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Coffee break |
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11:20
12:20
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ÝStimulation of the sale and advancement of alcoholic product with the use of multisensor marketing.Technologies of aroma brending".
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Sergey Dudka |
Director of the Oasis Ukraine Company |
Kharkov |
12:20
13:20
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“Naming and design of alcoholic products as main effective communication”. |
Peter Semenikhin |
Director of branding agency Madison TMB
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Moscow,
Russsia |
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Mark Minskiy |
Specialist in strategic planning of branding agency Madison TMB |
Moscow,
Russsia |
13:20
14:50
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Lunch |
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14:50
15:50
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"Social responsibility in activity of wine and vodka producers" |
Olga Binkovskaya- Abraham
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General director of Pragma PR Ukraine (Media Arts Group Ukraine) |
Kiev |
15:50
17:00 |
“Using of mobile marketing in promoting alcohol brands " |
Andrey Terentiev
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General director of the agency of interactive communications FCBi Ukraine (MAG Ukraine)
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Kiev |
| 17:00 |
Discussions.
Closing of the conference |
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