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The Second International Conference “Marketing Strategies in Promotion of Alcohol Products”
In the framework of the exhibitions “Wine and winemaking” and “High degree”
Date:
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1-2 February 2007
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| Place: |
conference-hall, hotel "Îdessa", 2nd floor, 6à, Primorskaya str., Odessa |
First day, February 1, Thursday
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09:00
09:55
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Registration of participants |
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10:00
10:10
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Opening of the conference.
Greeting word |
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10:10
11:20
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“Creation of successful alcohol brands” (with cases)
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Andrey Fedorov |
Chairman of creative bureau Board SAHAR |
Kiev |
11:20
12:30 |
“The practice of legal protection and using of trade marks and other intellectual property objects” |
Peter
Borovik |
Director of Patent Agency " InProConsulting ", senior researcher of Scientific Research Institute of Intellectual Property of Ukrainian Academy Jurisprudence; legal expert, patent attorney of Ukraine |
Kiev |
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12:30
13:00
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Coffee Break |
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13:00
14:10 |
“Psychological motivation (the system of the advertising appeal) in marketing communications of promotion of alcoholic production”
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Hristo Kaftandzhiev |
Doctor of marketing communications and semiotics |
Sofia,
Bulgaria |
14:10
14:45 |
“Vodka"Bayka”. An example of integrated communications”
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Sergey
Kislyakov |
Marketing Director of Perekhid Media Company
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Kiev |
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14:45
15:30
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Break |
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15:30
16:30 |
“PR as the effective tool of promotion “forbidden brands”
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Valery Kurejko |
General Director of Publicity Creating, adviser |
Kiev |
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Ruslana
Plis |
Managing Partner of Publicity Creating, adviser
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Kiev |
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16:30
17:15
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Vilena
Ostapenko |
Director of AÀ “ART-BTL” |
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17:15
17:30
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Coffee Break |
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17:30
18:10 |
“Features of alcohol trade-marketing” |
Ivan
Lyubarsky |
Managing Director of Research Company “Innovative Research Solutions”
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Kiev |
| 18:10 |
Discussions |
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| 18:30 |
Banquet |
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Second day, February 2, Friday
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09:00
09:55
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Registration of participants |
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10:00
10:35 |
“Elite alcohol and cigars: opportunities of joint promotion’’
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Jan Smotrich |
Marketing Director of Cigar House "Fortuna"
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Odessa |
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Oksana Todorova |
Head of Advertising and PR Direction of Cigar House "Fortuna" |
Odessa |
10:35
11:20
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“World trends in promotion of alcoholic production (Advanced international experience of Europe, America and Asia)”
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Inna
Yurchenko
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President of Association MAMI |
Kiev |
11:20
11:50
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Coffee Break |
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11:50
13:00
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13:00
14:10 |
“Wine branding in conditions of developing market”
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Evgeniy
Bondartsov |
General Director VOX Design branding agency
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Kishinev,
Moldova |
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Sergey
Digol |
Creative Director VOX Design branding agency |
Kishinev,
Moldova |
14:10
14:55
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Break |
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14:55
16:00 |
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16:00
17:10
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Hristo Kaftandzhiev |
Doctor of marketing communications and semiotics |
Sofia,
Bulgaria |
17:10
17:40 |
Discussions |
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| 17:40 |
Closing of the conference |
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