Within the framework of the exhibitions "Wine and winemaking" and "High degree"

Date of carrying out:	February, 2 – 3, 2006
Place of carrying out:	Conference Hall of Odessa Hotel, 2nd floor Odessa, 6A Primorskaya Str.

First day, February 2, Thursday

11:00 11:55	Registration of participants
12:00 12:10	Opening of the conference. Greeting word
12:10 12:40	“What do distributors want – and is it worth satisfying them” (Analysis of the breakup between distribution companies expectations and the offer of the producers in cut of trade marketing)	Sergey Daskalu	President of Action   Data Group Company	Dnepropetrovsk – Wilmington, USA
12:40 13:20	"So, children, who are going to do "next wine"?" (How to struggle for the wine market using virgin methods)	Valentin Pertsiya	General Manager of the brand-innovative company BrandAid	Kiev - Moscow
13:20 14:00	“Creative decisions for promotion of restricted by law alcohol” (Using the examples of “Hlibniy Dar” and “Persha Hildia”)	Lev Hofman	Creative director of “AVA Brand Factory” AA	Kiev
14:00 14:40	“Improvement of brands and marketing researches on the market of alcoholic production”	Andrey Dligach	Chairman of the Board of directors of MDN Group	Kiev
		Gleb Pronenko	Director of the Strategic Marketing Centre	Kiev
14:40 15:10	Сoffee Break
15:10 15:50	“Government Relations (GR) in the sphere of production and advancement of alcoholic production”	Sergey Kiselev	Deputy of the technical director of Odessa Cognac plant	Odessa
15:50 16:30	“Forms of marketing activity on the markets of Europe and USA”	Anatoliy Nedelko	Specialist of wine marketing, author of books and publications	Novaya Kahovka
16:30 17:10	“Non-traditional methods of marketing stimulation or what other way to tempt the consumer”	Jean Smotrich	President of Ukrainian marketing-club	Odessa
17:10 18:00	Discussions
18:30	Banquet

Second day, February 3, Friday

09:00 09:55	Registration of participants
10:00 10:40	“About the activity of non-commercial organizations of alcoholic market of Russia on ensuring the development of domestic wine market”	Osman Paragulgov	President of the National organization “Union of alcoholic market participants”	Moscow, Russia
10:40 11:20	“Vdala” TM. Guarantee of success is in the strategy of constancy ”	Maxim Kolesnikov	Client Service Director B.I.T.A. Advertising AA	Kiev
11:20 11:50	Сoffee Break
11:50 12:50	“Alcoholic brands. Looking for identity” (Brand “Nemiroff LEX”. Beginning)	Nina Rokhmanyuk	Director on strategically planning of Marketing Technologies Agency	Kiev
		Natalya Buzhinetskaya	Creative director of Marketing Technologies Agency	Kiev
12:50 13:20	“The place of specialized editions in advancement of brands and increasing of the culture of using drinks”	Oksana Kondrashova	Marketing and advertisement director of “Goods by person” magazine	Kiev
13:20 14:20	Lunch
14:20 15:00	“Small-budget programs in advancement of companies on profile alcoholic market”	Vadim Drobiz	Director of the information and exhibition activity department of “SUAR” NO	Moscow, Russia
15:00 15:30	“Pervaya Gildia” – second life” (repositioning of “Pervaya Gildia” mark)	Lev Hofman	Creative director of "AVA Brand Factory” AA	Kiev
15:30 16:00	Сoffee Break
16:00 16:40	“Advancement of “Shustov PREMIUM”	Mark Kestelbojm	Head of the creative communication agency “Motto”	Odessa
16:40 17:10	“Conceptual questions of promo actions system management of the feeding products”	Irina Dyachuk	Graduate student of the Kiev national trade-economic university	Kiev
17:10 17:40	Discussions. Closing of the conference