in the framework of “WinExpo Ukraine” exhibition

Date of holding:    2-3 November 2011, 10:00 – 18:00
Venue:                     Conference-hall of International Exhibition Center, 15 Brovarskoy av., Kiev, Ukraine

Invited to participate:

- producers of wine and alcoholic beverages;
- marketing experts;
- representatives of wholesale and distribution companies; 
- specialists of trade marketing departments;
- PR representatives-, research and advertising agencies. 

General air carrier:      

Program of conference:

2 of November, Wednesday

10:00  10:30	Participants registration
10:30	Conference opening.
10:30 11:00	"Creation and promotion of new alcohol brands under severe restrictions"	Oleg Sibiryakov	Director of LEDOKOL / LOOK AND BUY agency	Ukraine, Kiev
11:00 11:40	"Branding on the alcohol market through the prism of social trends"	Yurii Kovalchuk	Kanaging director of POLARIS branding company	Ukraine, Kiev
11:40 12:10	Coffee break
12:10 12:50	"Commercials of alcoholic beverages in new media"	Dmitriy Stakov	Manager of Nikolaev department of Altima Web Systems, internet marketeri	Ukraine, Kiev
12:50 13:20	Promotion of alcohol products through contextual advertising "	Julia Yurkevich	"Begoon-Ukraine" company director	Ukraine, Kiev
13:20 14:20	Dinner
14:20 15:20	"Pricing strategies and targeting for the wine industry "	Pascal Durand	Europe's leading specialist in the area of wine marketing and management strategies for wine industry, the University of Burgundy	France, Dijon
15:20 15:50	"Wine tourism in the promotion of alcohol brands"	Jane Nikitina		Ukraine, Odessa
15:50 16:20	Coffee-break
16:20 16:50	"The evolution of wine packaging. What it was? What it is? What it will?"	Helena Mikitenko	"Markets Consulting Group" director on development	Ukraine, Kiev
16:50 17:10	"A glass bottle of wine as a means of promotion in the market"	Ekaterina Mazurenko	Chairman of the board assistant  "Vetropak Gostomel glass factory"	Gostomel, Ukraine
17:10 17:50	"New types of packaging on the the wine market: the struggle between tradition and innovation"	Yann Chabin	Trustor and general manager of Dycia" international consulting company, doctor of economic sciense	France, Montpellier

3 of November, Thursday

10:30	Conference opening
10:30 10:50		Madelena Grossman	Head of Division of the Department for Culture and Heritage of the Council of Europe	France, Strasbourg
10:50 11:30	"Wine tourism in Ukraine: reality and perspectives "	Gennadiy Druzenko	Coordinator of programs on tourism development in regions of Ukraine, LINK project	USA-Ukraine
11:30 12:00	Coffee-break
12:00 13:00	"Protection of intellectual property rights and principles of fair competition in the production of alcoholic beverages sphere"	Nataliya Meshcheriakova	Chairwoman of Intellectual Property Committee ICC Ukraine, Senior Coordinator of BASCAP Initiative Group in Ukraine	Ukraine, Kiev
13:00 14:00	"Concours "Mondial de Bruxelles": Leading worldwide competition of wines - Showcase for Eastern European producers"	Thomas Brendl	International Wine Journalist, the representative of "Concours" Mondial de Bruxelles "in Eastern Europe, the owner of the PR-agency" Xenos-comm"	Germany, Stuttgart
14:00 15:00	Dinner
15:00 17:30	Master class  "The influence of the global wine market on the modern wine industry marketing"    1. Understanding of its niche in the market: who I want to be? 2. The principles of focusing on domestic and foreign wine markets. 3. Strategies of protection Ukrainian manufacturers from imports. 4. Success and failure in today's financial climate.  Special block: Assessment of Ukrainian wines: a visual impression and organoleptic properties.	Brett Crittenden	Specialists in the area of wine production and marketing, Senior Judge of international tasting competitions	UK, London
17:30 18:00	Dispute. Conference closing