from 20.05.2009

XII International exhibition «TECHNOLOGIES of BEAUTY –ХХI CENTURY» - an exhibition of achievements and progressive workings out in the field of decorative and elite cosmetics, professional and medical cosmetology, modern concepts of the beauty salons, new decisions for creation of the image and VIII International Festival of hairdresser's art “ColorTime 2009” has taken place in May 14-16 in the Odessa Sea Port.

The exhibition «Technologies of beauty –ХХІ century» is the main professional event of the Southern region of Ukraine for experts of the industry of beauty of all directions: aesthetic medicine, professional cosmetology, hairdresser’s art, nails service, salon business, SPA and Wellness, training and services.

The exhibition has given possibility to all interested experts in the field of cosmetology and aesthetic medicine, hairdresser's art and the nail service, united by the general idea of professionalism, not only fruitfully to communicate in a circle of colleagues, but also to get new business partners. Traditionally the exhibition was accompanied by the sated business program: master classes on cosmetology, hairdresser's art, visage, to nail technologies, image where experts could fill up the luggage of a professional knowledge.

For the first time to the exhibition of 2009 the SPECIAL ADVERTISING project «Technologies of beauty – a ХХІ century » has started to work.

The project’s purpose – acquaintance of a wide audience and experts with participants of the exhibition and the presented programs prior to the beginning of the exhibition.

Multicolored bulletin А3 format with the newest information from the leading companies presented in the Ukrainian perfumery-cosmetic market is filled by the information about: innovations in cosmetology, nail service and hairdresser's art, the basic actions which will pass in exhibition frameworks, news from the companies in it participating. Circulation is 20000 copies. The bulletin «Technologies of beauty – ХХІ Century» will be published for one month prior to the beginning of the exhibition and Odessa, Ilyichevsk, Nikolaev, Yuzhniy, and distributed at rating performances, concerts, in popular night clubs,  beauty salons and hairdresser's salons in free of charge.

The right of free entrance to the exhibition was given to the bearer of the bulletin.

Any company working in the market of the industry of beauty had the possibility to place information, thereby considerably having raised efficiency of participation in the exhibition.

The exhibition «Technologies of beauty – ХХІ century» is focused both on experts of the industry of beauty, and on end users, therefore except use traditional advertizing tools (profile editions and Internet-portals, TV, radio, the outdoor advertising), organizers were made direct address dispatches with the program of an exhibition to experts in professional base of Southern region (Odessa, Nikolaev, Ilyichevsk, Yuzhniy). The base is constantly updated. Flyers and invitation extend on supermarkets and on the central city streets.

«Technologies of beauty – ХХІ century» - annual meeting place and dialogue of 10 000 professionals of the industry of beauty from different regions of Ukraine in which number:

• Directors and managers of beauty salons
• Cosmeticians, experts of nail service, hairdressers, visagists
• Dermatologists, aesthetic surgeons, experts in SPA-technologies
• Heads and leading experts - the cosmetic companies and trade enterprises

«Technologies of beauty –ХХІ century » is an excellent possibility:

• To support the regional representatives and to come into new business contacts to representatives of the industry of beauty
• To acquaint participants of the market with latest technologies, new products and services
• To receive the actual information on the cosmetic market of Ukraine

«Technologies of beauty –ХХІ century » is 3800 sq.m. of exhibition area with professional expositions:

• Cosmetology
• Hairdresser's art
• Nail service
• Professional and decorative cosmetics
• Solarium, suntan preparations
• The professional equipment and accessories
• Training and services
• Specialized editions, etc.

«Technologies of beauty –ХХІ century » – the complex of actions promoting professional growth:

• Competition of professionals of hairdresser's art
• Days of cosmetician
• Master-classes with stars of hairdresser's art and nail technologies
• Master-classes and seminars on management of salons
• Seminars on image